We give to causes that we identify with and connect to emotionally. With an ever-increasing number of worthy charities for a donor to choose from, institutions need to engage with alumni at a deeper level to remain top-of-mind. CueBack’s engagement platform cultivates emotional connection in your alumni all while generating data to power our AI-Engine. Our AI-Engine provides dynamic scoring for each alumni and uncovers actionable insights that can be used to develop personalized cultivation strategies for your high-value prospects.
Use predictive analytics to identify and qualify potential donors using social engagement, willingness and wealth indicators.
Our AI engine uncovers deep insights into the comparative strengths of alumni affinities, connections, interests, and behavior.
Leap from insight into action with customized dashboards for gift officers and leaders. Use actionable insights to cultivate relationships and move prospects through the fundraising pipeline.
Move your highest value prospects through the donor pipeline faster by creating moves management strategies tailored to each individual alumni.
Get game-changing actionable insights you won’t find anywhere else. Use AI-derived insights to connect with alumni in a way that is relevant and meaningful to them. Give each alumni a personal touch and make them feel valued.
Academic research shows that giving is positively correlated with alumni identity. Uncover and cultivate the emotional ties that connect alumni to your institution.
On average, 10% of alumni data is lost every year. We make sure that your data is up- to- date to increase your donor pipeline.
Put a deposit in the goodwill bank before making a withdrawal.
Hand your alumni the keys to an integrated, immersive, and rewarding experience.
To make your alumni value your university, make them feel valued in return. As your alumni age, they may feel as if the bond between their identity and their alma mater weakens. However, by harnessing the power of nostalgia to reconnect alumni emotionally, you can transport them back into “the good old days.”
By providing alumni with a channel to share their memories of your institution, you show them that their past experiences are relevant to your university in the present day. Furthermore, show alumni that their professional expertise and wisdom matters to current generations, and recognize their contribution to your university network.
Don’t bombard your alumni with one-sided solicitations. Give them something in return. Grant alumni the platform to feel valued by their alma mater, and to feel their footprint on your campus once again.
Use personalized prompts to remind your alumni of the value that their college experience contributed to their professional and personal lives.
College is a time for students to grow socially, professionally, and academically. Yet, when your alumni leave their alma mater, they often forget the impact that their college experience had on their life. After they embark on their lives post-graduation, they grow further and further away from the sphere of your university’s influence.
However, by inputting targeted prompts, such as, “What was your first job out of college? How did you get it?” you encourage older alumni to remember how their time at your university impacted their career, while simultaneously sharing valuable information with younger generations.
Furthermore, prompts can be used to uncover the impact of your university on the personal lives of alumni. For example, on Valentine’s Day, ask alumni if they met their spouses in college, and to share their stories of how they met. Not only will this prompt remind alumni of the positive impact of their college experience, but their stories will connect alumni across generations and unify your alumni network.
Find out which experiences were the most memorable and formative in shaping their alumni identity.
Alumni identity (how each alumni views their university experience in shaping their self-concept) has been shown by current research to be one of the most important factors that affect giving. Despite the value to be gained by understanding alumni identity, uncovering this information across tens or hundreds of thousands of alumni is a daunting task for advancement professionals. Leverage technology and the power of AI to generate individual alumni identity reports.
Fortunately, when alumni share stories on CueBack, your alumni relations and advancement professionals can easily understand the experiences, people, and traditions that were meaningful to each graduate. When alumni voluntarily share meaningful, long-form content on CueBack, they give your university a powerful insight into their personal identity. Your university can then harness the most memorable components of alumni’s college experience to improve asks, appealing to fundamental principles of identity to encourage giving.
Learn how experiences at your institution shaped each alumni’s professional life.
The education provided by your university and the connections made there helped your alumni further their careers.
By using targeted prompts such as “How did your degree help you in your profession?” you encourage older alumni to share valuable advice with younger generations, while simultaneously reminding them of how their time at your university impacted their career.
Younger alumni will benefit from their older counterparts’ professional advice, as well as opportunities such as mentoring that can be provided within the site. At the same time, older alumni will appreciate the opportunity to share their wisdom with younger generations.
Discover which staff and friends impacted each alumni’s life, and why.
For example, a custom prompt could be displayed to a specific subset of alumni that asks “How did Professor Ikeda’s class impact your professional life?” The responses garnered by this prompt could be used for a purpose-driven fundraising campaign. For example, alumni who responded that Professor Ikeda had a meaningful impact on their life could be targeted to donate to a scholarship in Professor Ikeda’s name.
In another example, a 50 year anniversary event for a college radio station included a celebration of the life of an influential member of the station who had recently passed away. Alumni who shared memories of this person on CueBack in the lead up to this event are higher probability prospects for giving back to the radio station in his name to continue his legacy.
By discovering what is important to your alumni, your university can maximize the effectiveness of its giving campaigns.
Leverage deep insights into individual behavior, affinities, interests, and motivations to develop stronger, personal relationships with prospects.
As your alumni move through their personal and professional lives, their priorities change. A recent graduate will prioritize external values such as internships, networking, and career connections, and seek out such opportunities from your institution. However, as your alumni get older, they experience a crucial shift from external to internal priorities. For example, Baby Boomer alumni will care little about connecting with your university for career advice. Instead, older alumni look to engage in ways that meet their priorities for internal and emotional fulfillment.
If your university wants to maintain engagement with these older, high-value alumni, it needs to offer them the benefit of meaningful emotional connection. Seeing an old photograph or a memory shared by a long-lost college friend will elicit the kind of positive emotion that is treasured by your alumni—and remind them of the value of your institution.
Put the power of crowdsourcing to work in your existing alumni network to improve the completeness and accuracy of your constituent database and increase your potential donor pool.
Almost all alumni databases have problems with missing, incomplete, or inaccurate data. Obtaining quality information about older alumni is often the biggest challenge because they graduated before the widespread adoption of email and CRM systems.
According to Kevin MacDonnell of Dalhousie University, the percentage of valid emails retained by a university for people who graduated from 2007-2011 is 80%. On the other hand, the median percentage of known emails for alumni who graduated between 1970 and 1977 is only 48%---leaving 52% of that potential donor cohort uncontactable.
The problem is compounded because your older alumni are also the most valuable---they have a greater capacity to give financially and to contribute more to your university’s brand equity. They may be lost, but all is not lost. It is possible to reconnect with those high-value alumni.
Employ the power of crowdsourcing, by tapping into your alumni rather than paying a third party. Not only does having friends on the site encourage more alumni to use the platform, but the information they provide will be invaluable to getting back in touch with your alumni base.
Use detailed information about individual prospect behavior, willingness, connections, affinities, interests, and motivations to inform your moves management.
In business it is often said “It’s not what you know, but who you know”. Uncover which alumni are connected to each other and how, and use that knowledge to develop highly effective cultivation strategies.
For example, universities see many alumni with a high capacity to give—touting a substantial income and an impressive job title—who inexplicably have not given much to the university in the past. In such a scenario, your university could run a report to see if one of these alumni is connected with any of your top donors. If you see that the alumni and a top donor are friends from their time on the college football team, you can gift a VIP game seat to your top donor and ask them to invite their less-engaged counterpart.
Getting a potential high-value alumni to return to campus and attend a spirited event could do wonders in reminding that alumni of what your university gave them. By uncovering and leveraging the power of social connection, your university will speak to alumni on a personal level, increasing giving in the process.