Increase the effectiveness of your events with minimal effort.
Each event and each of its activities can be customized with their own pricing and promotions to maximize return while minimizing risk.
Don’t waste your valuable time dealing with the logistical headaches that come with event management. Let us simplify your life.
Complete access to all of your alumni’s engagement data provides you with unprecedented insight into their interests, connections, attendance, behavior, and more.
Studies show that a major driver of attendance is personally knowing other attendees. CueBack’s AI engine creates a personalized Smart Attendees ListTM for each alum viewing the event.
To maximize event attendance, CueBack uses a trademarked system to order the attendee list, putting the people that a user is most likely to know at the top. This way, alumni are more likely to see friends who are going to an event, and be encouraged to attend the event themselves.
Similarly, to show users that those who attended a previous event had a good time, CueBack has incorporated a photo gallery with photos of previous, similar events. This way, users can always see evidence that the previous event was engaging and successful, and be more inclined to attend themselves.
With these two scientifically-backed features, your university can consistently encourage alumni to attend events, without any extra cost or effort. Showcase the value of your events and don’t let your alumni miss out.
Achieve your financial objectives by adding discounts, promotions, or surcharges.
CueBack offers you all of the flexibility that your organization needs to maximize profits, from early bird discounts to family plan promotions. With CueBack’s event management capabilities, you can achieve both your financial and engagement goals by employing the most effective pricing strategies.
For example, if attempting to promote a new event, offer a BOGO 50% off discount if alumni buy a ticket to an event that is already popular. You can also create promotional codes for your VIP members, thus encouraging high-value alumni to attend.
If concerned about having enough attendees to cover fixed costs, implement an early bird pricing strategy to ensure that more guests sign up ahead of time. Additionally, the ability to easily add surcharges on top of tickets (for parking, VIP benefits, etc) allows your university to implement a fully flexible pricing scheme without any hassle.
Define your refund and cancellation policies to mitigate your financial exposure.
Don’t put yourself at risk with unanticipated cancellations. After all, if people cancel last-minute, you lose out on potential profit. Imagine committing and pre-paying for a delicious catered dinner for 250. However, in the end, only 100 people show up to your event! In this scenario, you just wasted hundreds of dollars in anticipation of attendees who weren’t able to actually make it.
Avoid such risky financial situations by defining exactly what cancellation policy is appropriate for your event. From a full refund for cancellations 3 months in advance to a 50% refund for cancellations one month in advance, you choose exactly what refund policy will be effective in covering your costs. The ability to customize your financial policies is all yours.
Equip your departments, chapters and affinity groups with a comprehensive application to manage and promote their own events. Outsource the work while maintaining brand integrity and oversight.
With CueBack’s platform, you can give social engagement and event management tools to affinity groups and college chapters, all under your oversight. While these groups individually engage your alumni according to their interests, you can track valuable metrics such as attendee demographics by class year and proportion of repeat members. Furthermore, easily get access to comprehensive revenue statistics, including profit margins, expense breakdowns, ticket sale trends, and other important data. Rank your conversion percentages and easily identify high-performing events.
With the wealth of information available on CueBack’s event management platform, your university can easily quantify alumni engagement, as well as identify areas where improvement is necessary. Through analyzing ticket sale trends and demographic data, your institution can use the events planned by your affinity groups to improve your own engagement and alumni outreach.